by beyond | Feb 5, 2023 | Learner Personas
Introduction Borrowed from the concept of Buyer Personas in the marketing world, a learner persona is an individualized representation of your ideal learner. It’s a tool that helps you better understand who your learners are and how best to serve them—and it can help...
by beyond | Jan 3, 2021 | Learner Personas
‘Design for your learner’ has been a popular mantra in the L&D world and learner personas have been at the centre of this concept. By taking a leaf from marketing’s playbook and adopting personas to combat generalizations and stereotypes, user-centric learning has...
by beyond | Dec 3, 2020 | Learner Personas
Marketers have been employing customer-centered strategies in creating ads to specifically target segments of their audience. One of these involves using buyer personas that are prototypical representations of segments of their audience to create relatable ads that...
by beyond | Dec 3, 2020 | Learner Personas
In the marketing world, the consumer is at the heart of everything. Likewise, the learner is at the heart of every good learning strategy. Putting the learner at the forefront ensures that the learner’s interests are not forgotten while fulfilling organizational...
by beyond | Dec 1, 2019 | Digital Learning, Learner Personas, Marketing into L&D, Technology, Video
If there’s one secret of marketers we should be aware of, it’s the effective use of video commercials to woo consumers into purchasing their products. Marketers make a strong case for visual informative methods with the high success rates they garner from convincing...
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