by beyond | Dec 30, 2020 | Learner Personas
In the marketing world, the consumer is at the heart of everything. Likewise, the learner is at the heart of every good learning strategy. Putting the learner at the forefront ensures that the learner’s interests are not forgotten while fulfilling organizational...
by beyond | Dec 1, 2019 | Digital Learning, Learner Personas, Marketing into L&D, Technology, Video
If there’s one secret of marketers we should be aware of, it’s the effective use of video commercials to woo consumers into purchasing their products. Marketers make a strong case for visual informative methods with the high success rates they garner from convincing...
by beyond | Dec 31, 2018 | Learner Personas
‘Design for your learner’ has been a popular mantra in the L&D world and learner personas have been at the centre of this concept. By taking a leaf from marketing’s playbook and adopting personas to combat generalizations and stereotypes, user-centric learning has...
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