by beyond | Jan 3, 2021 | Uncategorized
‘Design for your learner’ has been a popular mantra in the L&D world and learner personas have been at the centre of this concept. By taking a leaf from marketing’s playbook and adopting personas to combat generalizations and stereotypes, user-centric learning has...
by beyond | Dec 3, 2020 | Uncategorized
Marketers have been employing customer-centered strategies in creating ads to specifically target segments of their audience. One of these involves using buyer personas that are prototypical representations of segments of their audience to create relatable ads that...
by beyond | Dec 2, 2020 | Uncategorized
Something exciting happened over here at Beyond the Sky! We won the Regional Leaders in Learning Strategist & Most Innovative Custom Learning Solutions awards at the CV magazine’s Private Education and Development Awards 2019. As the CV magazine so eloquently put...
by beyond | Dec 2, 2020 | Uncategorized
One of the many similarities between the fields of marketing and learning is the need to convey clear messages that are not just heard, but fully understood and retained. In marketing, the main way to communicate this information is through a “campaign.” Campaigns...
by beyond | Dec 2, 2020 | Uncategorized
With all of the shake-ups going on in the corporate world recently, organizations have taken to making work remote and moving corporate training online in response to travel and workplace restrictions. As this happens, we’ve seen virtual training go from a niche...
by beyond | Dec 1, 2020 | Learning Essentials, Uncategorized
The current global health crises, the COVID-19 outbreak, has brought with it a lot of major changes, one of them being a halt in classroom training as schools and businesses close across nations. With calls for quarantining, social distancing and corporate bans on...
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