Aleeyah: A Learner Persona Case Study

Aleeyah: A Learner Persona Case Study

‘Design for your learner’ has been a popular mantra in the L&D world and learner personas have been at the centre of this concept. By taking a leaf from marketing’s playbook and adopting personas to combat generalizations and stereotypes, user-centric learning has...
Four Steps To Creating Learner Personas

Four Steps To Creating Learner Personas

Marketers have been employing customer-centered strategies in creating ads to specifically target segments of their audience. One of these involves using buyer personas that are prototypical representations of segments of their audience to create relatable ads that...