Four Steps To Creating Learner Personas

Four Steps To Creating Learner Personas

Marketers have been employing customer-centered strategies in creating ads to specifically target segments of their audience. One of these involves using buyer personas that are prototypical representations of segments of their audience to create relatable ads that...
Leadership Techniques: No Carrots And Sticks

Leadership Techniques: No Carrots And Sticks

At one place I worked, we had an underground term for trying to pin an incident on a person: blamestorming. Rather than seeing accidents as just that – an accident -, everything was attributed to who should be punished. Instead of bringing challenges to the forefront,...