In many organizations, practice is visible. Role plays are scheduled. Simulations exist. AI tools are in use.
And yet performance outcomes remain uneven.
What looks like a motivation issue is often something else. Practice is happening, but progress isn’t.
Practice is happening, but progress isn’t.
Why Practice Plateaus
Practice stalls when it doesn’t change how people think in complex situations.
Generic role plays feel productive. People talk. They respond. They complete the exercise. But when the pressure increases, they default to the same patterns they’ve always used.
That’s because the practice never required them to do anything different.
If a scenario allows learners to succeed using surface-level responses, it won’t expose gaps in reasoning, prioritization, or judgment. Over time, learners become fluent without becoming better.
Over time, learners become fluent without becoming better.
The Illusion of Improvement
AI has amplified this effect.
Because conversations sound realistic, it’s easy to assume learning is happening. Learners stay engaged. The interaction feels useful. Feedback appears instantly.
But realism is not the same as rigor.
A role play can sound natural and still fail to test whether someone can handle ambiguity, apply policy when it’s inconvenient, or make decisions with incomplete information. Without that pressure, the practice looks like progress but doesn’t produce it.
Realism is not the same as rigor.
Why Skill Requires Friction
Real skill development involves friction.
It includes moments where the learner feels uncertain, uncomfortable, or conflicted. There are trade-offs where every option has a downside, and consequences that aren’t immediately visible.
Most practice environments smooth these moments out. They make conversations easier than real life. And when practice is easier than reality, transfer breaks down.
Progress only shows up when practice is harder than the job, not simpler.
Designing for Transfer
This is where learning design earns its keep.
Progress comes from scenarios that deliberately expose weak points, not protect learners from them. It also comes from practice that makes it hard to hide behind polished language or safe responses.
That work doesn’t happen by accident. It’s designed.
Practice alone isn’t the goal.
Change is.
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